Sunday afternoon saw me shopping at a big box bookstore in a city some two hours away. When I reached the cash, the clerk let out a squal and grabbed the arm of the girl working next to her. The object of their excitement? The small black button on my purse that said “got books?” in the “got milk?” font.

When I told them I had bought it at a small secondhand bookstore back home, and that the bookstore had other buttons and magnets bearing phrases like “Books kick ass!” and “Reading is sexy…”, the girls immediately began debating a road trip.

These two girls–barely out of their teens–were willing to drive two hours to get a $2.00 button proclaiming their love of books.